October Thursday, October 23, 2025, the First and Only Customer Loyalty Event in Turkey opens its doors to you at the Sheraton Grand Hotel Ataşehir.

THURSDAY, OCT 23, 2025 | Sheraton Grand Hotel Atasehir

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LOYALTY SUMMIT

About

A new era in loyalty begins: Welcome to the Loyalty Summit!

Since 2014, PRONTO EVENTİ has been shaping industries with its innovative approach and impactful collaborations. Now, we're proud to present LOYALTY SUMMIT, a one-of-a-kind experience focused entirely on customer loyalty.

This exclusive event offers a wide spectrum of insights—from cutting-edge loyalty strategies and data-driven experience design, to personalized marketing and the latest trends in loyalty programs.

Expect a day filled with renowned expert speakers, professionals focused on loyalty and experience management, meaningful networking opportunities, inspiring sessions, actionable insights, and real-world success stories.

You won’t just attend—you’ll walk away with the knowledge to elevate your loyalty strategy to the next level. We look forward to sharing this inspiring day with you.

LOYALTY SUMMIT

Speakers

LOYALTY SUMMIT

Topics

  • Marketing Loyalty – Developing the Future of Loyalty as a Marketing Tool
  • Tech to Success in Loyalty Marketing
  • Relevance vs. Personalization: Striking the Right Balance in Loyalty Programs
  • Socıal Loyalty Dıscoverıng The Vısıon Of Loyalty As A Socıal Ecosystem
  • Commercıal Loyalty Strengthenıng The Power Of Loyalty As A Commercıal Ecosystem
  • The Role of AI in Loyalty Programme Performance
  • State of Loyalty from a Consumer Perspective
  • Business Growth and Loyalty in Crisis
  • How Human-Centered Journey are Redefining Brand Loyalty
  • More Data, More Problems? Finding the Balance Between Privacy & Loyalty
  • Winning Customer Loyalty in a Trust-Driven Industry
  • Building Loyalty in Turkey’s Fragmented Trade Channels
  • Building Failproof Consumer Brands
  • What are the New Loyalty Models?
  • Boosting loyalty with applied Behavioural Science
  • Personalızatıon Or Relevance – Who Wıns?
  • The Power Of Promotıons In Loyalty
  • Practıcal Uses Of Aı In Loyalty
  • What Aı Does Not Tell You About Loyalty
  • How Can Social Channels Such as Instagram and Tiktok Turn Customers into Income?
  • How Programs Are Adaptıng To Change To Unlock Customer And Partner Value
  • Personalized Loyalty Programs; Designing loyalty experiences tailored to individual behaviors and preferences using customer data.
  • Omnichannel Customer Experience; Building seamless and consistent loyalty strategies across digital and physical channels.
  • AI-Powered Loyalty Management; Leveraging artificial intelligence to predict customer behavior and increase engagement.
  • Gamification in Loyalty; Boosting participation through game-like elements and interactive challenges within loyalty schemes.
  • Purpose-Driven Loyalty Programs; Moving beyond rewards to create loyalty programs aligned with brand values and social impact.
  • ROI and Measurability of Loyalty Programs; Using metrics and analytics to evaluate performance and optimize loyalty investments.
  • Loyalty-CRM Integration; Integrating loyalty data into CRM systems for a comprehensive, 360-degree view of the customer.
  • Next-Generation Reward Models;Shifting from traditional point systems to experiential rewards, early access, and exclusive community perks.
08:30 - 09:30

Opening, Registration and Breakfast

09:00-10:50

1.Slot

09:30-09:50 - Bülent Dölek - Yönetim Danışmanı
Subject: Critical Decision Points for Loyalty Programs
09:50-10:10 - Ahmet Gösteren - Loyalty and Partnership Director, HEPSİBURADA
Subject: The Evolution of Loyalty: Creating Value Every Day Through Membership-Based Engagement
10:10-10:30 - Elif Bünül - Head of Loyalty, HEPSİBURADA
Subject: From Potential to Performance: The Formula for Success in Customer Loyalty
10:30-10:50 - Özgür Şahin - Co-Founder, 360DRC - APEX LOYALTY
Subject: Turn loyalty into revenue growth.
Bulent Dolek
Ahmet Gosteren
Elif Bunul
Ozgur Sahin
10:50-11:10

Coffee Break

break
11:10-12:30

2.Slot

11:10-11:30 - Zerrin Acar - Dijital Dönüşüm Direktörü, MINDDX
Osman Yılmaz - Proje Yöneticisi, MINDDX
Subject: From Data to Value: Measuring and Enhancing Loyalty Through Technology
11:30-11:50 - Gamze Olgun Parıldamış - Kurucu, CEO, JARVIS
Subject: LOYALTY MATRIX: Managing the Multi-Dimensional New Era of Loyalty
11:50-12:10 - Gökçe Çelebi - Sadakat Teknolojileri Ürün Yönetimi & Analitik Genel Müdür Yardımcısı, TANI
Subject: AGENTS AND LOYALTY: Customer Engagement through Agentic AI
12:10-12:30 - Özgür Şahin - Co-Founder, 360DRC - APEX LOYALTY
Subject: We are designing the future of loyalty.
Zerrin Acar
Osman Yilmaz
Gamze Olgun Parildamis
Gokce Celebi
Ozgur Sahin
12:30-13:30

Lunch Time

break
13:30-14:30

3.Slot

13:30-13:50 - İlter Ferah - İş Geliştirme ve Süreç Direktörü, EXPERILABS
Subject: Sadakatin Dijital DNA’sı
13:50-14:10 - Simge Gökalp Çakır - Head of Customer Management, PETROL OFİSİ
Subject: Loyalty Systems in the Fuel Industry
14:10-14:30 İlker Arkun - Loyalty Marketing Manager, SHELL
Subject: The Transformation of Customer Loyalty in a Changing World
Ilter Ferah
Simge Gokalp Cakir
Ilker Arkun
14:30-14:50

Coffee Break

break
14:50-15:50

4.Slot

14:50-15:10 - Ertan Evkuran - Customer Loyalty Programs Manager, VAILLANT GROUP TÜRKİYE
Subject: How are programs adapting to change to reveal customer and partner value?
15:10-15:10 - Esin İnan - Loyalty Management Executive, PEGASUS HAVAYOLLARI
Subject: The Effects of Game Scenarios on Loyalty Programs
15:30-15:50 - Burak Kayserilioğlu - Kurumsal İş Ortaklıkları Yöneticisi, PEGASUS HAVAYOLLARI
Subject: The Importance of Brand Partnerships in Airline Loyalty Programs
Ertan Evkuran
Esin Inan
Burak Kayserilioglu
16:00

Closing

LOYALTY SUMMIT

SPONSORS

Main Sponsor

Presentation Sponsors

EVENT

Registration Passes

Delegate Registration without Accommodation

299
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access To All Event Presentations

Delegate Registration with Accommodation

349
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access to All Event Presentations
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EVENT

Location

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Address

Barbaros, Mor Sumbul Sokagi
No: 1, 34746 Ataşehir/İstanbul

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Email

info@loyaltysummit.org

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Phone

+90 216 465 41 11
+90 530 462 11 11

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LOYALTY SUMMIT

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