Loyalty Summit

October Thursday, October 21, 2026, the First and Only Customer Loyalty Event in Turkey opens its doors to you at the Istanbul Marriott Hotel Asia Ataşehir.

THURSDAY, OCT 21, 2026 | Istanbul Marriott Hotel Asia Atasehir

LOYALTY SUMMIT

About

A new era in loyalty begins: Welcome to the Loyalty Summit!

Since 2014, PRONTO EVENTİ has been shaping industries with its innovative approach and impactful collaborations. Now, we're proud to present LOYALTY SUMMIT, a one-of-a-kind experience focused entirely on customer loyalty.

This exclusive event offers a wide spectrum of insights—from cutting-edge loyalty strategies and data-driven experience design, to personalized marketing and the latest trends in loyalty programs.

Expect a day filled with renowned expert speakers, professionals focused on loyalty and experience management, meaningful networking opportunities, inspiring sessions, actionable insights, and real-world success stories.

You won’t just attend—you’ll walk away with the knowledge to elevate your loyalty strategy to the next level. We look forward to sharing this inspiring day with you.

LOYALTY SUMMIT

Speakers

LOYALTY SUMMIT

Topics

Marketing Loyalty – Developing the Future of Loyalty as a Marketing Tool
Tech to Success in Loyalty Marketing
Relevance vs. Personalization: Striking the Right Balance in Loyalty Programs
Socıal Loyalty Dıscoverıng The Vısıon Of Loyalty As A Socıal Ecosystem
Commercıal Loyalty Strengthenıng The Power Of Loyalty As A Commercıal Ecosystem
The Role of AI in Loyalty Programme Performance
State of Loyalty from a Consumer Perspective
Business Growth and Loyalty in Crisis
How Human-Centered Journey are Redefining Brand Loyalty
More Data, More Problems? Finding the Balance Between Privacy & Loyalty
Winning Customer Loyalty in a Trust-Driven Industry
Building Loyalty in Turkey’s Fragmented Trade Channels
Building Failproof Consumer Brands
What are the New Loyalty Models?
Boosting loyalty with applied Behavioural Science
Personalızatıon Or Relevance – Who Wıns?
The Power Of Promotıons In Loyalty
Practıcal Uses Of Aı In Loyalty
What Aı Does Not Tell You About Loyalty

How Can Social Channels Such as Instagram and Tiktok Turn Customers into Income?
How Programs Are Adaptıng To Change To Unlock Customer And Partner Value
Personalized Loyalty Programs; Designing loyalty experiences tailored to individual behaviors and preferences using customer data.
Omnichannel Customer Experience; Building seamless and consistent loyalty strategies across digital and physical channels.
AI-Powered Loyalty Management; Leveraging artificial intelligence to predict customer behavior and increase engagement.
Gamification in Loyalty; Boosting participation through game-like elements and interactive challenges within loyalty schemes.
Purpose-Driven Loyalty Programs; Moving beyond rewards to create loyalty programs aligned with brand values and social impact.
ROI and Measurability of Loyalty Programs; Using metrics and analytics to evaluate performance and optimize loyalty investments.
Loyalty-CRM Integration; Integrating loyalty data into CRM systems for a comprehensive, 360-degree view of the customer.
Next-Generation Reward Models;Shifting from traditional point systems to experiential rewards, early access, and exclusive community perks.